Disney | Selfridges

Oxford Street, London | Christmas 2025


As a focal point of Oxford Street, Selfridges London presented a spectacular Disney-inspired light and music show each evening, brought to life through The Foreign Office’s bespoke lighting design and programming, making it a destination for thousands of visitors and shoppers throughout the festive period. The Foreign Office designed and programmed the dynamic façade illumination, transforming over 100 metres of the building into a fully choreographed architectural canvas.

All images: Sculptivate

We’re beyond excited to share the magic with our customers and see the joy on their faces as they enjoy the light show on the façade…and create memories at our spectacular experiences.

André Maeder, Chief Executive Officer, Selfridges Group

This Installation was nominated for the 2026 Windowswear Awards for the best use of light.

Experience is everything

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Loro Piana | Harrods