Loro Piana Harrods
Brompton Road, London | Christmas 2024
Loro Piana, an iconic luxury brand known for exquisite craftsmanship and elegant designs, sought to create a holiday display that would elevate the Christmas season and draw attention to it’s flagship stores. The challenge was to integrate a lighting design that reflected the brand’s luxury ethos while maintaining a festive, yet sophisticated atmosphere and delivering the creative vision of a ‘story of a fibre, light as a cloud… transforming into cloth’.
All images: Sculptivate
Hidden integrated modern fixtures cast interesting shadows and reflections to add depth to the space, giving the facade an artful dimension that changed as the evening progressed.
This Installation won the 2025 Windowswear Awards for the best use of light.
Hours of rigorous attention to detail was required in the pre-progamming of the animated lighting design to faithfully illustrate the journey of fibers into luxury fabrics and celebrate the process of craft and creation.
“The Foreign Office Team went far beyond the design and specification of the Loro Piana Christmas lighting scheme at Harrods this year - they were involved in every stage, bringing the physical build and creative to life… this project would not have been a success without the TFO teams hard work, long nights and dedication to deliver an award winning, world class luxury brand Christmas take over of Harrods.”
Mark Bannister Project Manager, Sculptivate
